منابع مشابه
Competitive Markets When Customers Anticipate Stockouts
How shoppers react to an empty shelf is an ongoing concern in naturally occurring markets. The anticipation of stockouts impacts where customers shop, which in turn affects optimal prices and inventory choices. In this paper we develop a differentiated product duopoly model of this situation. Theoretically, market outcomes hinge on the cost to the shopper of visiting a second seller after exper...
متن کاملPaying with money or effort: Pricing When customers Anticipate hassle
Vol. XLIX (February 2012), 66 –82 *Anja Lambrecht is Assistant Professor of Marketing, London Business School (e-mail: [email protected]). Catherine Tucker is Associate Professor of Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology (e-mail: [email protected]). Anja Lambrecht thanks Deutsche Forschungsgemeinschaft, the London Business School Center of Marketing,...
متن کاملthe evaluation of language related engagment and task related engagment with the purpose of investigating the effect of metatalk and task typology
abstract while task-based instruction is considered as the most effective way to learn a language in the related literature, it is oversimplified on various grounds. different variables may affect how students are engaged with not only the language but also with the task itself. the present study was conducted to investigate language and task related engagement on the basis of the task typolog...
15 صفحه اولPaying With Money or With Effort: Pricing When Customers Anticipate Hassle
For many services, customers subscribe to long-term contracts. Standard economic theory suggests that customers evaluate a contract as the sum of benefits and payments. We suggest that rather than evaluating multi-period service contracts at the contract-level, customers use periodlevel bracketing. They evaluate the distinct per-period loss or gain they incur from choosing this contract. This h...
متن کاملexamining the relationship between fear of negative evaluation and communication strategies by iranian efl learners
the purpose of the present study was to investigate the relationship between fear of negative evaluation (fne) and communication strategies (css) among iranian efl learners. it was aimed to examine the differences in the use of communication strategies between speakers with high or low degree of fear of negative evaluation. the current study was a case study consisting of 10 english learners at...
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ژورنال
عنوان ژورنال: Oditor - casopis za Menadzment, finansije i pravo
سال: 2017
ISSN: 2217-401X
DOI: 10.5937/oditor1701070j